Why 2026 Is About Pricing Power, Not Growth
The tariff squeeze rarely shows up in dashboards all at once.
It first moves quietly through supply chains. Procurement flags higher input costs. Finance starts running scenarios. And long before inflation technically peaks, buyers begin asking harder questions about value.
Marketing tends to feel this shift early.
SEO as Infrastructure, GEO as Interpretation
We love an acronym war, and its been too long since we had one. Enter SEO versus GEO. I get why this debate exists, as AI has genuinely changed how people find information. Search results look different. Click patterns have shifted. The old playbook doesn't work quite the same way anymore.
But I think we're asking the wrong question.
Long-Form Content Isn't Dead, It's a Differentiator
In a world obsessed with speed and scrolls, long-form content is making a quiet comeback. In 2026, it might be your most underused competitive edge. Long-form content is where stories are told, and expertise is demonstrated. This is where brands move from forgettable to follow-worthy.
Budget Shifts in 2026: Build Something That Matters
Marketing budgets are moving. The reason? Competition got real.
Platforms are getting saturated. Every brand is spending. And the boundaries between channels dissolved years ago. Paid search and social still command the majority of digital dollars, but appearing in feeds or search results means nothing if no one cares. Visibility is a commodity. Attention has to be earned.
In 2026, the central question has changed from "where should we spend?" to "what are we building that deserves to be funded?"
Here's what that looks like in practice.
2026 Content Marketing Trends
Watch, listen, read.
Ad Fatigue in Search is a Real Thing
Search doesn’t need a total rebuild every month, but it does need regular maintenance to stay sharp.
Why AIO Makes Your Website More Important Than Ever
AI systems need a source of data to draw their answers from. They can’t summarize, cite, or recommend what doesn’t exist. That means the strength, clarity, and credibility of your web presence now directly influence your visibility in the new search landscape.
The Evolution of Search: Why AI Optimization (AIO) Belongs in Your Marketing Strategy
Generative AI is reshaping how people discover products, services, and brands. And visibility now depends on more than just SEO.
AI Optimization (AIO) is the next evolution of search: aligning your site, structure, and brand with how AI systems surface and cite information.
Here’s how to stay ahead →
Why Paid Media Fails When Strategy is an Afterthought
Paid media rarely fails because of bad ads. It fails when there’s no real plan to begin with.
I’ve seen it across startups, enterprise B2B, and creative agencies:
Campaigns are launched with urgency, but sometimes with sloppiness. The budget gets spent. The leads are of low quality. The story doesn’t land. The exec team asks what went wrong.
Avoiding Spray and Pray: Smarter Display Strategy in a Signal-Loss Era
If you’re in B2B and still running display like it’s B2C, it might be time to hit pause.
Display advertising isn’t dead, but it is different. The wide-net tactics of the early 2010s don’t hold up in today’s privacy-first, signal-thin, buyer-skeptical landscape. And yet, too many B2B brands are still running programmatic campaigns that feel like digital billboards on the wrong highway.
Isometric Design in the Wild
B2B doesn’t have to be boring.
It just usually is.
In a landscape flooded with copycat websites, templated product pages, and stock visuals, innovative brands are rediscovering the power of design; not just as decoration, but as a communication tool. Visual storytelling is finally catching up to the complexity of the products and ideas it’s meant to convey.
Let’s talk about dimensionality in how ideas are presented.