Site Relaunches Don't Have to Cost You Your Rankings
SEO | Website Relauch
The Scenario
Campaign: SEO engagement for a website relaunch
Audience: B2B
The last step in the relaunch process. Cytracom deployed a new website on a new CMS and after the development and design teams put the final touches on the aesthetic, it was time to optimize the site for digital marketing.
This change presented a natural opportunity to audit the site’s structure from an SEO standpoint and develop new strategies to drive more qualified organic traffic to the site.
Program goals:
Site audit for SEO compliance and develop a plan for urgent items along with future optimizations.
Develop new keyword strategy that will be used to guide the meta tags, and site copy optimizations. This will be based on analysis of current site rankings, competitor research, and changes to industry lingo.
Establish our KPI’s and a baseline for future comparison.
Organic Growth
A new site launch, coupled with our optimizations, shows growth in this area during Q4, a notoriously quiet time of year for web traffic.
35% increase in organic traffic Y.O.Y. (Jan to Jan)
7% increase in organic traffic since the site launched
88 pages appear in the top 50 of at least one search – an increase of 29% since we began the engagement.
Keyword Strategy
Keyword rankings had been in decline but began to show a slight increase at the time of the site launch. It is not unusual for a site to experience a decrease in rankings when a new site is launched, so one of our goals is to recover as quickly as possible.
Moved up in ranks on 290 keywords in 1 month
Clicks generated from this are worth approximately $4k in equivalent pay-per-click dollars.
Results & Key Takeaways
Within the first 60 days post-launch, we delivered measurable growth across key SEO indicators:
35% Y.O.Y. increase in organic traffic
71% increase in organic traffic within 60 days of the relaunch
76% more keywords ranking in the top 5 SERP positions
2x growth in page-one keyword rankings