ROI = 5x
SEM + Display Advertising
The Scenario
Campaign: Digital Advertising, Digital Strategy
Audience: Cybersecurity
A 4-month integrated digital marketing program sees a 5x return on its investment.
Targeting buyers in the cybersecurity industry can be tricky at times. The very nature of their role demands caution, skepticism, and precision. It makes them less receptive to standard tactics or attention-grabbing fluff.
We partnered with a cybersecurity services provider to develop and activate a short-term, full-funnel strategy that aligned with the priorities of this hard-to-reach audience. The effort focused on positioning the company as both a solution provider and a thought leader at the forefront of the cybersecurity landscape.
Strategy
Our primary responsibility was to lead strategy and manage the paid components of the campaign.
We collaborated with internal teams to develop assets and implement a comprehensive paid media strategy.
The campaign consisted of:
Paid search and display advertising via Google
Paid social media placements on LinkedIn
A mix of industry publications and partner syndication
These efforts were supported by email nurture tracks and content assets tailored to cybersecurity buyers. The campaign targeted North America, Europe, the Middle East, and Asia. We successfully reached this specialized audience with relevant, timely messaging and compelling content offers, achieving an exceptional ROI in just four months.
Results & Takeaways
Our top-of-funnel strategy yielded an ROI of 4.95x.
This included:
17,000+ visits to the website from the campaign
A 90%+ increase in awareness and interest captured within the first 60 days
Win opportunities for new service lines that were introduced during the campaign