Performance Marketing Management

High-leverage execution across search, analytics, and strategy built to support modern marketing teams.

Gn5 helps brands unlock stronger results from search by combining paid media execution, SEO infrastructure, and analytics-backed decision-making. We don’t silo services; we build systems that work together to drive growth.

SEM | Paid Search

Campaign builds, optimization, and forecasting for high-intent acquisition.

Search is where attention meets intent. We build SEM programs that align with your business goals, maximize return on spend, and scale without waste.

We bring senior-level expertise to campaign builds, audience segmentation, keyword architecture, ad copy, and budget planning; always guided by your internal KPIs.

Whether you’re launching from scratch, turning around a stalled program, or layering SEM into a broader media mix, we’ll meet you where you are.

What We Deliver

  • Campaign builds or restructures (Google + Bing)

  • Audience segmentation & keyword modeling

  • Bidding & performance optimization

  • Search-specific creative guidance

  • Budget pacing + spend forecasting

  • Custom dashboards or reporting frameworks

SEO

Scalable visibility built on content, structure, and technical performance.

SEO is your digital foundation. We help brands build and maintain organic visibility with a smart balance of content, technical infrastructure, and performance monitoring.

From strategic consulting to hands-on guidance, we focus on scalable wins: surfacing your best content, addressing what blocks visibility, and uncovering new opportunities that align with how your buyers search.

SEO plays a role in multiple areas of your digital ecosystem. Here are common ways we support client teams:

  • SEO oversight for a web redesign or migration

  • Technical SEO audit + prioritized roadmap

  • Keyword intent mapping for product or solution pages

  • Ongoing SEO maintenance

  • Content audits and search-driven blog planning

Analytics & Insights

Turn raw data into performance clarity and better decisions.

Overview

A great strategy is built on clear data. We help teams define the right metrics, structure clean reporting, and extract meaningful insights.

Whether you need a comprehensive analytics audit or a new approach to framing performance conversations, we build systems that empower smarter decisions across search, site, and spend.

Focus Areas

  • GA4 configuration + conversion tracking

  • KPI frameworks tied to business goals

  • Report automation + dashboard creation

  • Channel attribution + performance storytelling

Channel Strategy & Optimization

Search doesn’t work in a vacuum. We help it play well with others.

We help brands position SEM and SEO within the broader digital landscape, guiding cross-channel alignment, creative feedback loops, and optimizing spend efficiency.

This work is ideal when you’re expanding platforms, scaling performance, or questioning what’s working. We’ll help you prioritize channels, budget, and messaging based on impact, not inertia.

Support Includes

  • Paid + organic channel alignment

  • Funnel-based media planning

  • Budget reallocation strategy

  • Creative + copy reviews for search channels

  • AI tooling recommendations for internal teams

What People Are Saying

Working with Julian has made a huge impact on our marketing team. His insight and knowledge of marketing and campaign development has given our team the boost that it needed. He is a delightful creative strategist for me to brainstorm concepts with and an accountable partner to rely on from on-boarding clients to initializing and executing campaigns with measurable results. Julian’s focus, work ethic, experienced insights, and team rapport makes him a valuable resource to me and my teammates.

— Megan R. Director of Social Engagement

Ready to turn your search program into a growth engine?

Book a call to explore what a fractional lead could unlock for your business.

Whether we’re rebuilding your SEM program, providing SEO oversight during a redesign, or owning analytics for reporting season, we tailor scope and involvement to your team’s needs.

  • Project-based engagements

  • Retainers with monthly support

  • Collaboration with in-house or agency teams