Fractional Lead & Strategic Consulting

Positioned for mid-market clients needing senior guidance without a full-time hire.

Who This is For

You might be building something new, leveling up a team, or trying to make smarter use of your marketing budget.

Whether you need a steady hand to lead your paid search program or a clear growth roadmap, we provide the guidance, clarity, and senior perspective to help your marketing team perform at its best.

Our consulting model follows a proven five-phase process that keeps projects focused, predictable, and results-driven.

I bring clarity to complex programs so you can make decisions faster.

Choose the level of involvement that fits your team.

  • Strategy Intensive – Audit + Roadmap (One-time)

    What it is:

    A full evaluation of your current paid strategy, channel health, and growth bottlenecks.

    Use cases:

    Before scaling spend, changing platforms, hiring new staff, or switching agencies.

    Deliverables:

    Account audit (structure, settings, creative, bidding, etc.)

    Enhanced research insights (keywords, competitive gaps, automation recs)

    Strategic roadmap

  • Fractional Performance Lead (Monthly Retainer)

    What it is:

    We act as the performance strategy lead on a part-time basis, directing in-house or agency teams.

    Use cases:

    You’re missing a senior voice to guide growth, team training, or campaign decision-making.

    Deliverables:

    Weekly strategy call or async check-ins

    Paid media calendar oversight

    Campaign review and feedback loop

    Reporting, interpretation, and storytelling

    Slack/email support

  • Embedded Growth Partner (Hands-On Retainer)

    What it is:

    We’re actively involved in strategy and execution.

    Use cases:

    Ideal for a transition phase (new channel, new leadership, scaling prep)

    Deliverables:

    Includes everything above

    Creative and copy briefs for campaigns

    Light execution (e.g. building campaigns, automation rules, workflows)

    Team training or handoff sessions

Schedule a Discovery Call

Let’s explore what fractional support looks like for your team.

Book a call to explore what a fractional lead could unlock for your business.

Based in Dallas, Texas USA