
Fractional Lead & Strategic Consulting
Positioned for mid-market clients needing senior guidance without a full-time hire.
Who This is For
You might be building something new, leveling up a team, or trying to make smarter use of your marketing budget.
You’re not looking for bloated agency overhead. You want senior support that’s nimble, strategic, and integrated.
This is for leaders who need traction, clarity, and results without the delay of a full-time hire.
I bring clarity to complex programs so you can make decisions faster.
Choose the level of involvement that fits your team.
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Strategy Intensive – Audit + Roadmap (One-time)
What it is:
A full evaluation of your current paid strategy, channel health, and growth bottlenecks.
Use cases:
Before scaling spend, changing platforms, hiring new staff, or switching agencies.
Deliverables:
Account audit (structure, settings, creative, bidding, etc.)
AI-enhanced research insights (keywords, competitive gaps, automation recs)
Strategic roadmap with 30-60-90 day plan
60–90 min working session
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Fractional Performance Lead (Monthly Retainer)
What it is:
We act as the performance strategy lead on a part-time basis, directing in-house or agency teams.
Use cases:
You’re missing a senior voice to guide growth, team training, or campaign decision-making.
Deliverables:
Weekly strategy call or async check-ins
Paid media calendar oversight
Campaign review and feedback loop
Reporting, interpretation, and storytelling
Slack/email support
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Embedded Growth Partner (Hands-On Retainer)
What it is:
We’re actively involved in strategy and execution.
Use cases:
Ideal for a transition phase (new channel, new leadership, scaling prep)
Deliverables:
Includes everything above
Creative and copy briefs for campaigns
Light execution (e.g. building campaigns, automation rules, workflows)
Team training or handoff sessions
Let’s explore what fractional support looks like for your team.
Book a call to explore what a fractional lead could unlock for your business.
Based in Dallas, Texas USA
See how fractional strategy transformed real client outcomes.
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Basic
What should we know about the services you provide? Better descriptions result in more sales.
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Intermediate
What should we know about the services you provide? Better descriptions result in more sales.
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Advanced
What should we know about the services you provide? Better descriptions result in more sales.